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Borneo, Sarawak, Sarawak Corridor of Renewable Energy (SCORE), Sarawak Economy, Sarawak Tourism

Busy time ahead for Sarawak’s MICE industry

DID you know that the Sarawak Convention Bureau (SCB) managed to secure over 50 conventions to the State last year?

These conventions are expected to deliver 96,000 delegate days and over RM59 million in direct delegate expenditure.

I am sure most of us realise now the value of the meetings, incentives, conventions and exhibitions (MICE). Sometimes the ‘E’ also stands for events.

Those who travel to Sarawak for MICE programmes will not only be paying the programme fee (which probably includes convention venue, transportation, accommodation and food), they will likely take additional tours and patronise local businesses from souvenir shops to eateries and clothing stores.

As I have previously mentioned, our State will this year play host to the Commonwealth Dental Association (CDA), Malaysian Dental Association (MDA), and FDI World Dental Federation Joint International Scientific Convention and Trade Exhibition in May, 10th Congress of the Asian Pacific Federation of Societies for Surgery of the Hand (APFSSH) Conference in October, and the World Congress of Chinese Medicine in November.

Other events to look out for this year are:

  • Malaysian Society of Anaesthesiologists Annual Scientific Meeting 2012 (April 19 to 22); Asia Pacific Organisation for Cancer Prevention General Assembly 2012 (April 20 to 22)
  • WFAS 2012 Global Tour on Acupuncture Styles – Malaysia (April 30 to May 2)
  • 1st Southeast Asia Women Entrepreneurs Conference (May 22 to 24)
  • 4th National Early Childhood Intervention Conference (June 7 to 9)
  • 5th Engineering Conference (EnCON) 2012 (July 10 to 12)
  • 12th Pacific Rim International Conference on Artificial Intelligence (PRICAI) (September 3 to 7)
  • 14th Asia Pacific Congress of Pediatrics & 4th Asia Pacific Congress of Pediatric Nursing (September 8 to 12)
  • World Eco-Fiber and Textile Forum 2012 (September 23 to 25)
  • Icograda Design Week 2012 (October 15 to 21)
  • RWO-RHR Health Methods Incorporating the Alternative & Complementary Medicine Worldwide Conference and Exhibition 2012 (November 16 to 18)

Yes it is quite an extensive list and there are more for 2013 and 2014, which you can find on the SCB’s website here.

Since 2006, SCB has managed to secure 187 bid wins, amounting to a total of RM202.65 million in direct delegate expenditure.

That might not sound like much when you compare it to the billions of ringgit being brought in by Sarawak Corridor of Renewable Energy (SCORE) investors, but MICE is something relatively new to Sarawak.

It is quite recent that our towns and cities have built hotels and convention facilities that can really cater to MICE programmes, and more are being developed to ensure we continue to secure such events.

If you are considering holding a convention in Sarawak, SCB has listed the top 10 reasons you should definitely do so:

  1. Excellent Value for Money: The dollar to dollar comparison with other destinations show that Sarawak presents a huge variety of options and excellent value for money in accommodation, food and travelling expenses within the Asia Pacific and South East Asia regions.
  2. Strong Track Record: Sarawak enjoys an unfailing track record of organising and hosting international and regional conferences. Sarawak enjoys an 80 per cent success ratio whenever it is competing with other destinations for international conferences.
  3.  Supported by the Government: Complete and unconditional support from the State and Federal convention bureaus (Sarawak Convention Bureau and Malaysia Convention and Exhibition Bureau)
  4.  Various Unique Venues for Special Events: An eco-tourism destination and home to the second oldest rainforest in the world, teeming with exotic appeal and charming surprises, yet equipped with modern and state-of-the art technology and communications systems. Unique venues such as exclusive historical and government buildings are also available upon request.
  5. Comfortable Climate: Sarawak has a tropical weather with temperatures ranging from 21C to 32C, perfect for your incentive programmes and events all year round.
  6.  People of Sarawak: Sarawakians are very down to earth, friendly and cheerful who enjoy multicultural, multi-ethnic and multi-religious environment living in harmony and celebrating strength in diversity. With a multilingual population, English is widely spoken.
  7.  Great Food: No matter where you come from, rest assured that Sarawak is able to provide food just like home ranging from western, halal, vegetarian to our own special delicacies such as Midin, Sarawak Laksa and more.
  8.  Personal Security: Sarawak is a politically, economically and socially stable environment. A recent Global Peace Index sees Malaysia moving up four notches to number 22 out of 140 – and comes in second among the Asian Countries.
  9. Tailored CSR Programmes: Uniquely created to suit your organisation or conventions objective; besides experiencing the real culture and people, your organisation will also be able to contribute in building Sarawak for a better future.
  10. Social and Tour Programmes: Sarawak has a variety of affordable and exciting pre- and post-conference tour options offering exotic and unforgettable experiences.

Aren’t you glad that the powers that be had the foresight to develop not only the right facilities such as the Borneo Convention Centre Kuching (BCCK) but also bodies such as SCB and the Sarawak Tourism Board (STB).

Real transformation for a secure future and not just passing change.

SCB secures 50 conventions to Sarawak in 2011

KUCHING: Sarawak Convention Bureau (SCB) maintained its successive streak in securing over 50 conventions to Sarawak in 2011. According to a press release, these conventions were expected to deliver 96,000 delegate days and over RM59 million in direct delegate expenditure. Since 2006, SCB had secured a total number of 187 bid wins, amounting to a total of RM202,641,587 in direct delegate expenditure.

SCB chairman Dato Sri Dr Muhd Leo Michael Toyad Abdullah, said the bureau had been essential in the development of Sarawak as a competitive Meetings, Incentives, Conventions and Exhibitions (MICE) destination.

“Not to mention, the support of our colleagues in Malaysia Convention & Exhibition Bureau (MyCEB) and industry partners in Sarawak and Peninsular Malaysia have helped us to propel further in achieving these results,” he said.

The major conventions secured in 2011 included the 9th World Congress of Chinese Medicine (2012), WOOMB International Conference (2013), International Hydropower Association (IHA) 2013 World Congress on Advancing Sustainable Hydropower, World Clown Association Convention (2013), and the Asian and Oceanic Society of Regional Anaesthesia and Pain Medicine Congress (AOSRA-PM 2013), to name a few.

SCB has won acclaim for its destination-marketing prowess recognised as worldwide best practice, winning nine international awards, as well as establishing a solid base for clients to access government support and industry assistance.



2 thoughts on “Busy time ahead for Sarawak’s MICE industry

  1. Hi, I’m Rita from SCB. Pleased to read this article about us, especially the focus on Sarawak facts and why MICE industry worldwide should consider Sarawak.
    Thanks again for publishing our news. Would be great if I could have your email so we can send relevant press releases for your kind updates in future.

    Best regards,

    Posted by Rita Lu | March 21, 2012, 11:04

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